The ACTRA Montreal YEAA Committee is pleased to host a Social Media & Publicity Workshop for Young or Emerging members of ACTRA Montreal.

With the evolution of social media, producers are looking more and more to actor’s online presence when determining their casting decisions. By equipping actors with the tools to shape their brand through social media, they will be enticing new work opportunities both to themselves as performers, and to the city of Montreal.

This workshop focuses on how to personalize a performer’s brand, and how to optimize reach through their chosen social media platforms, including Twitter, TikTok and Instagram. Fundamentals of self-publicity will allow actors to prepare for external relationships with significant media outlets, further increasing their clout in the eyes of production.

The workshop will be given over the course of 2 days: Day one will teach basics of social media, as well as tips and tricks on growing influence on any of the actor-friendly platforms. Day two will focus on self-publicity, including media outreach and networking.

Application process

• Submission of a resume.
• Submission of a headshot.
• A short 100-word max statement about your experience in social media & PR.

Dates

• Saturday 22 February 2025: 11:00 to 13:30 and 14:00 to 17:00
• Sunday 23 February 2025: 11:00 to 13:30 and 14:00 to 17:00

Duration: 11 hours

Cost: $20

Number of participants: 20 participants

Deadline to apply: 3 February 2025 at 09:30

Admission criteria

• Open to +18 years old members.
• These classes will be taught and work-shopped in English.  Therefore, a strong command of this language is essential.  
• A basic understanding of social media and platforms.

Instructors

• Mena Rizk

Mena is a Toronto-based content strategist and producer with expertise in social media, tech, entertainment, and advertising production. With years of experience crafting impactful campaigns and helping creators build authentic personal brands, Mena specializes in demystifying social media for artists. Having worked across platforms, Mena empowers actors to confidently navigate the digital landscape, leveraging tools and strategies that turn creativity into career growth.

• Kalika Hastings

Kalika is a seasoned professional in public relations and brand strategy, recognized for crafting effective communications, PR, and marketing campaigns that boost client visibility. Her diverse portfolio spans notable influencers, artists, brand executives, designers, and athletes, all benefiting from her creative and strategic approach. With strong media relationships and expertise in thought leadership, Kalika has successfully driven partnerships and results for brands across entertainment, sports, music, fashion, tech, and eCommerce.

APPLICATIONS CLOSED