Social Media & Publicity workshop banner
Presented by the ACTRA Montreal YEAA Committee

The ACTRA Montreal Young Emerging Artists’ Assembly Committee is pleased to host a Social Media & Publicity Work Shop for Young or Emerging members of ACTRA Montreal. 
The Young Emerging Artists’ Assembly (YEAA) of ACTRA Montreal identifies, recommends, and assists in coordinating initiatives for young and/or emerging artists of ACTRA Montreal.
With the evolution of social media, producers are looking more and more to actor’s online presence when determining their casting decisions. By equipping actors with the tools to shape their brand through social media, they will be enticing new work opportunities both to themselves as performers, and to the city of Montreal.
This workshop focuses on how to personalize a performer’s brand, and how to optimize reach through their chosen social media platforms, including Twitter, TikTok and Instagram. Fundamentals of self-publicity will allow actors to prepare for external relationships with significant media outlets, further increasing their clout in the eyes of production.

Date:         Saturday, September 30th, 2023: 11am-5pm
                  Saturday, October 21st, 2023: 11am-5pm
*Please note that participants selected are expected to attend both days of the workshop*
Location:                  ACTRA Montreal Boardroom
                                  1450 Rue City Councillors Suite 530,
                                  Montréal, QC H3A 2E6
Cost:                         $20

This workshop will be given over the course of 2 days.
Day one will teach basics of social media, as well as tips and tricks on growing influence on any of the actor-friendly platforms. Day two will focus on self-publicity, including media outreach and networking.


Petrona Joseph
Petrona Joseph is a black writer, publicist, and PR consultant with over 20 years of experience in marketing. She has carried numerous titles and positions to her name such as the VP of Marketing for Montreal Caribbean Fashion Week, Honorary Delegate for the Film Festival Views of the World, and Montreal’s 100 Most Influential Women. As a well-known figure in the Montreal community, Petrona covers Montreal events and entrepreneur stories through her blog Slayed It Montreal, and has hosted her own Rogers Communcations television show. An expert in her field, Petrona has quite literally written the book on PR having recently completed writing a PR e-book to teach publicity and promotion to beginners. 

Mena Rizk
Mena Rizk (he/they) is a queer social media, marketing communications, and advertising specialist who helps individuals and companies build their personal brands on social media through a strong focus on content creation strategy and brand authenticity. Pairing his unique combination of expertise in advertising, copywriting, and communications with their experience in commercial film production, Mena has also owned their own marketing and communications consulting business for over a decade.

A digital native since a young age, Mena has worked throughout his career to increase the profile of both personal and professional brands in the fashion, technology, and nonprofit industries through various forms of media, including traditional print media and social media platforms such as Instagram, Facebook, Twitter, and Pinterest.

With an affinity for design, Mena earned an Undergraduate Degree with double major honours from University of Ottawa in Communication Studies and Visual Arts. Mena then pursued studies at McGill university, obtaining a Graduate Diploma in Applied Marketing. Most recently, Mena completed their Graduate Certificate in Advertising Copywriting from Humber College, one of Canada’s top advertising copywriting programs. In addition to the Social Media for Actors workshop, Mena will also lead a breakout session for workshop participants from an LGBTQ2IAS2+ perspective.


Open to all ACTRA Members, with preference given to Young and Emerging ArtistsThese classes will be taught and work-shopped in English.  Therefore, a strong command of this language is essential.  A basic understanding of social media and platforms.

Application Requirements:
Applicants must meet prerequisites.
Headshot and resumé, if any, detailing workshop-topic-related experience.

Space is limited, so to be considered for this opportunity,
please register and submit your application no later than
Friday, September 8th, 2023.
Only selected candidates will be notified by Friday September 15th, 2023.